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| У290 | | P76 |
Plotner, O.
Differentiating market offerings using complexity and co-creation [Text] [Текст] : implications for customer decision-making uncertainty / O. Plotner, J. Lakotta, F. Jacob. – Berlin : ESCP Europe, 2010. – 21 p. – (ESCP-Europe Working Paper). – References: p. 16-21.
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